Thursday, November 11, 2004

Farmers markets

Where I live in Tunbridge Wells, we have a twice-monthly farmers market, held on a stretch of closed-off road in front of the town hall. And yet Tunbridge Wells has a market square, although a pretty poor one. It was included when the monstrous Royal Victoria Place was developed in the centre of town in an apparent effort to turn Tunbridge Wells into Anytown PLC, UK. Not for one moment am I suggesting that the farmers market move to the market square; the Pantiles would make a far better location as shown be the French, Italian and Christmas markets that are being held there. No, the question arising is why is the market held in the market square twice a week afforded the title "market" when all it sells is out-of-date tinned processed goods, mirrors printed with a picture of Elvis and generally, tat?

I think it is about time Farmers' Markets should reclaim the name "market" from the awful experiences that currently trade under that banner. For isn't a farmers' market what a market should be? Through the rest of Europe, markets are held in town squares and villages; the addition of the word "farmer" isn't even remotely necessary to make it clear that here is an event selling local produce from local suppliers to local people.

So let's reclaim the name "market" to describe the local supply of good food from local suppliers, not let it be wasted on some white-van man selling imitation-brand jeans.

2 Comments:

Blogger Paul said...

True enough. OK I know you don't eat meat so I feel a bit bad about mentioning it on your blog, but one thing that bothers me about the farmers' markets is that they could be a great opportunity to sell local meat, of which there is a lot of good, free-range stuff around. But the meat that is on sale is always vacuum-packed and looks totally unappetising.

9:53 am  
Blogger Bluebear said...

Don't worry about the meat - I haven't made any explicit mention of being vegetarian on this 'blog as I don't want to be a flag-waving veggy-nazi. So feel free t comment on any and all aspects of food, including meat.

On the main body of your comment, I wonder whether the packaging is part of a nanny-state dealing with food, dictating how food can be sold? Such measures are already believed to be causing problems in some places. Butchers seem able to be able to sell unpacked meat, so why not farmers' markets? Maybe if the size of the market could be increased and more variety of suppliers brought in, i.e. more than one supplier of each type. It could appear from the outside that each supplier has a monopoly at the market; one vegetable seller, one meat retailer, one egg farmer, etc.

But in summary, you're right, it is unappealing, the amount of packaging used.

9:00 am  

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